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At Philip Morris International, our mission is clear: To reduce smoking by replacing cigarettes with better smoke-free alternatives for legal-age consumers. Learn more at PMI.
At Philip Morris International, our mission is clear: To reduce smoking by replacing cigarettes with better smoke-free alternatives for legal-age consumers. Learn more at PMI.
29 min listen
There has been a renewed focus on tobacco and nicotine products across Europe. Just as countries seek to speed up the process to a smoke-free future, through measures like generational smoking bans and increased regulations on packaging and advertising, there has been a sharp increase in young people using alternative nicotine products like vapes and pouches. Philip Morris International (PMI) expects to see two-thirds of its revenue come from smoke-free products by 2030 – including its product, Zyn. Dr Moira Gilchrist, chief communications officer at PMI, and Charlie Weimers MEP, a member of the Swedish Democrats, join The Spectator’s Lara Brown to talk about how nicotine pouches can help the transition away from tobacco to a smoke-free future.
By David W. Miller, Ph.D., Director of the Faith & Work Initiative at Princeton University and independent external ethics adviser to Philip Morris International[1] Our attitude towards change is less than consistent. When we don’t like the status quo, we demand change. Aspiring politicians leverage that instinct. And yet when a leader tries to change the system our reaction is often to resist, whether out of fear, discomfort, or disagreement. Cynics recite Alphonse Karr’s quip: ‘The more things change, the more they stay the same.’ Or, as the Who put it in their classic song ‘We Won’t Get Fooled Again’: ‘Meet the new boss. Same as the old boss.