Tiktok

Sorry, I won’t try to remember your name

As if there wasn’t enough apocalyptic news to keep abreast of, studies show that forgetfulness is on the rise. A cocktail of causes is to blame: microplastics clogging the brain, post-Covid symptoms, Dickensian air quality… whatever the culprit, our memories are taking a pummelling. Call me an inveterate optimist, but I’m glad to have the company. I had name amnesia before it was cool, as the kids say. Place me in front of a new neighbour or colleague, and I can glad-hand, smile and make friends with the best of them. What I can’t for the life of me do is recall that person’s name. (Too busy being paranoid about leaving specks of spit on their tie, or hiding the Mark Rothko installations of my armpit stains.

How iPhones became birth control

A new study has found that smartphones are a likely cause of falling American birth rates. Economists Caitlin K. Myers and Ezekiel Hooper tracked the rollout of the iPhone across the country and found that the more people used smartphones, the further birth rates fell. This was especially true for the youngest cohort of women. Between 2007 and 2011, use of the iPhone was correlated with between 33 to 52 percent of America’s fertility decline. There’s been a lot of discussion about smartphones and falling fertility rates lately. Most arguments go something like this: smartphones and social media are linked to rising rates of anxiety and depression, less sex and less in-person socializing.

iphones birth control

Meet Alex Bruesewitz, Trump’s Gen Z celebrity whisperer

Alex Bruesewitz is the President’s celebrity whisperer. He has brought the likes of YouTube personality Jake Paul and rapper Nicki Minaj into the MAGA fold. He is also the director of a social media empire with 50 million followers, which includes such X accounts as @TrumpWarRoom and @TeamTrump. Bruesewitz is an influencer, both online and in the corridors of the White House. A sense of loyalty to Donald Trump is what motivates him. It started when Bruesewitz was a teenager in Wisconsin. In 2015, he posted a picture of the Trump Tower in Chicago, saying the sign would look good over the White House. Trump retweeted him. So began his life as an online crusader for MAGA.

alex bruesewitz

Is your wellness smoothie giving you cancer?

There’s a question I’ve started being asked at work. Given I’m a psychiatrist, it isn’t one I’d ever expected to hear: “Do I have cancer?” A young woman with anxiety wants to know whether the lump on her neck is sinister; she has been watching a great deal of TikTok. A man in his late thirties, in for a routine review, mentions in passing that his sister has been referred for a colonoscopy and wonders whether he should be too. At a dinner party a few weeks ago, a friend leant across halfway through her low-alcohol natural wine and asked me, in a small voice, whether it was true her generation was getting cancer in their thirties. Yes, I said, perhaps a little too bluntly. She looked rather panicked for the rest of her evening.

Frugal chic, the movement changing the way women shop

From our UK edition

It is, apparently, a novel concept in our age of overconsumption, that life can still be enjoyable even if you don’t have stupid money. ‘Frugal chic’ is the new lifestyle trend summed up by the 25-year-old influencer Mia McGrath, who coined and trademarked the term, as ‘living luxuriously while spending intentionally’. Frugal chic supposedly teaches young women – whose financial literacy typically lags behind young men’s – how to make their money go further with practical advice on investing and saving.

The horror of the male wig

Horrible injuries are commonplace in boxing but none, surely, has been quite so devastating as that sustained by the heavyweight Jarrell Miller. In the moment it took for an uppercut to land, the Brooklyn boxer’s life changed forever. Miller went from professional athlete to, well, "the man who got his wig punched off." I have rewatched Miller’s hairpiece getting punched off countless times, my hand clamped to my mouth. Why didn’t his team throw in the towel? Why didn’t the referee just stop the fight? Why didn’t Miller, his wig flipped up at 90 degrees like a kitchen trashcan lid, simply step out of the ring, exit the arena and start a new life several thousand miles away under an adopted identity?

wig

The art of conspiracy

From our UK edition

If you lived anywhere near Kilburn half a decade ago, you might have noticed the messages one of our neighbours kept spray-painting over our walls and bridges. They’d appear overnight across a fairly wide swathe of north-west London, always in an immediately recognisable loopy handwriting, and the content was always recognisably loopy too. This person was trying to communicate something, but it was hard to tell exactly what. The messages said things like ‘STAND UP TO BLACK MASSES’ and ‘MERCY FROM DR HACK’ and ‘TAKE MERCY UNTO ME TAKE IT OUT OF IT’. Every few days for about a year, I would come across another one of these messages, and try to piece together exactly what the author was trying to tell me. There was something going on in the world, something bad.

The new power of cryptid belief

Last month, during the Arctic Blast that still has a few states trapped under ice (greetings from Illinois), someone posted an altered Google Earth screenshot to Facebook. The image displayed a snake-like shape in the Atlantic Ocean, east of Virginia. “The Leviathan is waking up,” the caption read. “This is why they are creating a FAKE snow storm and manipulating the weather so they can freeze it because of the military bases in the area.” The post gained enough traction to land on Know Your Meme, the internet’s best-kept meme encyclopedia. But it wasn’t just a meme, at least in the sense we usually mean. A lot of people earnestly believed that the biblical Leviathan was waking up from beneath the Commonwealth of Virginia.

A Boomer’s guide to ‘grannycore’

From our UK edition

‘Grannycore’, the latest TikTok trend beloved of Gen Z, seems to be about a nostalgic aesthetic centred on the comforting style and hobbies of a ‘traditional’ grandmother. In real life, however, things could hardly be more different for us Boomer grannies.  Yes, we cook and possibly do needlework if we feel like it. We might even knit. But if you’re expecting a storybook grandmother – a stooped, doughy figure with a wispy white bun held in place by kirby grips, clad in a twinset and pearls and wearing sensible shoes – then you’re definitely barking up the wrong tree. As a Boomer granny born in 1956, my early life was profoundly influenced by the 1960s – when sex, drugs and rock ’n’ roll first appeared on the scene.

The John Lennon visa is now the OnlyFans visa

The US created the O-1B visa system in 1972 after John Lennon was nearly deported, and it became clear that there was no immigration system to attract artists to the country. Lennon couldn’t possibly imagine what the system has become now – nearly half the applicants for the O1-B in the last year are OnlyFans models, according to a report published by the nonprofit Florida Phoenix. This makes sense in the Trump 2.0 era, where the President is a game-show host, the War Secretary is a news anchor, Dr. Oz runs Medicare and the former first lady of World Wrestling Entertainment is in charge of the Department of Education. Our cinemas are empty and the average American reads negative five books a year. Bonnie Blue, there’s a luxury condo in Miami waiting for you.

OnlyFans

The unsettling rise of DeathTok

From our UK edition

For teenage girls on TikTok, the makeup routine is an almost sacred ritual. Manicured fingertips dart around at virtuosic speed, applying dabs of foundation, blush and highlighter with precise artistry. Normally the commentary is about the nuances of brushing and blending – but Sophie, a bewitchingly pretty 18-year-old from New Zealand, has something more pressing to discuss. ‘I’d been having headaches for about two months,’ she says, placing dots of concealer under her blue eyes. ‘And then one night – it was my [high school] graduation – I was having a few drinks, which you’re not meant to do when you have glandular fever, which is what we all thought I had. So I kind of expected to wake up hungover.

‘CleanTok’ and the psychology of spring cleaning

From our UK edition

Thousands of years ago, housewives living in what is now Iran would prepare for the spring equinox and Persian New Year by cleaning their homes from top to bottom. Today, ‘cleanfluencers’ on social media earn a living all year round by demonstrating how to keep your home sparkling. That might mean road-testing their new robot vacuum cleaner or going old-school and scrubbing grubby grouting with baking soda (spoiler alert: stain-removing toothpaste works better). Times have changed but the tradition of spring cleaning is alive and kicking.

Are you ‘very demure’?

From our UK edition

‘Very tasty,’ said my husband. ‘Very sweet.’ In a catchphrase from 1940 that must surely predate even his long tale of years, he had found an echo for one that has in recent days attracted millions on TikTok. The difference is that today it is called a meme. ‘You see how I do my make-up for work?’ says Jools Lebron in a video. ‘Very demure. Very mindful.’ It is funny, if it is funny, because the deadpan cosmetics tutorial is delivered by Jools Lebron, a great fat trans woman. The audience is addressed as ‘divas’. They are told: ‘I don’t come to work with a green-cut crease. I don’t look like a clown when I go to work.’ I didn’t understand ‘green-cut crease’, but it’s to do with how eyeshadow is applied.

In defence of Kirstie Allsopp

From our UK edition

The jibe, commonly attributed to Napoleon, that England is a nation of shopkeepers, was at least a sort of compliment. Britons embodied, it seemed to suggest, the bourgeois virtues of thrift, industry, self-reliance and pragmatism. But what would a latter-day Napoleon see if he looked at us now? A nation of busybodies, bluenoses and snitches intent not on minding the shop but on minding each-other’s business. That’s the only conclusion to be drawn from the news that Kirstie Allsopp has been reported to social services for allowing her 15-year-old son to travel round Europe with a friend to celebrate the end of his GCSEs.

How a TikTok dance craze turned into a brainwashing cult

From our UK edition

Because you don’t – I hope – use TikTok you will never have heard of the Wilking sisters. But back in the day (2020) they were huge, their homemade videos of dance routines performed at their suburban Michigan home attracting 127 million views. A year later, it all turned sour. Dancing for the Devil: The 7M TikTok Cult opens with one half of the sibling duo, Melanie, talking tearfully about her terrible loss. You think at first that Miranda has died. But no, it’s almost worse, for Miranda has become a living ghost – still present on social media, but dead to her family and friends, and unrecognisable from the girl-next-door she used to be. She has been sucked into a religious cult called the Shekinah Church.

Who’s winning the TikTok election battle?

From our UK edition

12 min listen

Days into the election campaign and parties are scrambling to get their message out on social media. With both Labour and the Conservatives joining TikTok, who has a stronger message? Katy Balls speaks to Sean Topham, co-founder of Topham Guerin who ran the Conservative's 2019 social media campaign.

Have we all become slaves to algorithms?

From our UK edition

Here I am, a human, recommending Kyle Chayka’s book about the negative impact of algorithms on our culture. Hopefully that will calm him down a bit, because he worries a lot, possibly far too much, at least as it seems to someone who is less online. Chayka is a staff writer at the New Yorker and he is concerned about the effect of the Filterworld, his word for the ‘network of algorithms that influence our lives today, which has had a particularly dramatic impact on culture and the ways it is distributed and consumed’. He is referring to the songs Spotify cues up, the films Netflix suggests, the stories Facebook feeds its users, the broken flush of TikTok videos.

New Order’s oldies still sound like the future

From our UK edition

The intimate acoustic show can denote many things for an established artist. One is that, in the infamous euphemism coined by Spinal Tap, their audience has become more ‘selective’. Attempting to make the best of a bad job, the artist shifts down a gear while aiming upmarket, much in the manner of a balding man cultivating a fancy moustache. The cosy concert is also favoured by pop stars craving some old fashioned string-and-wire authenticity. Occasionally, the urge is a creative one, propelled by the sense that the material being promoted lends itself to a less triumphalist approach.

Supercops: the return of tough policing

From our UK edition

40 min listen

In this week’s cover article, The Spectator's political editor Katy Balls takes a look at the bottom-up reform that’s happening in some parts of the country, and asks whether tough policing is making a comeback. Katy joins the podcast together with Kate Green, Greater Manchester's Deputy Mayor of Crime and Policing. (00:50) Next, the war has finally gone to Moscow. Recently, a number of drone strikes have hit targets in the Russian capital. Though Ukraine hasn’t explicitly taken responsibility, in the magazine this week, Owen Matthews writes that it’s all a part of psychological warfare. Owen is the author of Overreach: The Inside Story of Putin and Russia’s War Against Ukraine and he joins the podcast.

The dangerous cult of ‘toxic parents’

From our UK edition

Complaining about ‘toxic parents’ has been a viral hit on TikTok with videos on the topic racking up several billion views. Only one of those views is mine and there won’t be another because it was like peering through a window into a cross between a padded cell and a charnel house. In video after video, boys and girls across the English-speaking world – aged roughly 15 to 25 – share the trauma of what they’ve had to endure, courtesy of their terrible mothers and fathers. Many children suffer at the hands of the people who should protect them, but in this case what the kids find intolerable would, to anyone sane, look like normal, even responsible, parenting.